An excellent way to boost sales for your company and outshine your competitors is through a marketing strategy. Getting the necessary people to support the strategy so that it is properly implemented can be difficult.

These tips are aimed at helping to convince others that the marketing strategy would work.

Make the Marketing Strategy a Game. Create teams, and when creating these teams try to put people together who don’t normally work with each other. From there the teams would use some variation of the following steps to create strategies:
Step 1: Decide on a single product to market.
Step 2: Research and document general audiences, buyer personas, pain points, motivators, etc.
Step 3: Define goals of the content – leads, sales, exposure, list building, etc.
Step 4: Detail the buying process (how/when does the target buy) and engagement cycles (top, middle, or bottom of funnel).
Step 5: Define the content niche.
Step 6: Develop a content mission statement.
Step 7: Create a comprehensive content marketing plan based on channel, persona, pain points, goal, content type, structure, tone, channel integration, and desired interaction.
Step 8: Build a content calendar to include at least 12 pieces of content. For each one, identify topic, type, persona, pain point, goal, call to action, next/previous steps, and anything else you deem appropriate.
Step 9: Develop a strategy to market each piece of content. Options could include social media, link building, video, offline, etc.
Step 10: Define key performance indicators and how goals will be measured.

The teams would then make a presentation to answer the steps listed above.

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