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Posts from November 2017

Target Customers With A Fictitious Name or DBA

Target Customers With A Fictitious Name or DBA published on

TARGET LOCAL CUSTOMERS WITH A FICTITIOUS NAME OR DBA
A fictitious name (assumed name, alternate name, trade name or DBA name) is a business name that is different from your personal name. It is also different than the names of your partners or registered name of your LLC or corporation.

The name of your business should convey the product or service you are providing. It may also provide business location description. For example, compare the following two businesses with the fictitious names: “John Smith’s Services” and “Pete’s Miami Audi Car Repair Service”. Consumers living in Miami that need their Audi model repaired will most likely call Pete’s place of business. If a business owner has several places of operation, the business owner may consider registering several Fictitious Name or DBA with the location included in each of the separate names.

PLAN A STRATEGY

Plan an effective marketing strategy for your business with the use of one or many Fictitious Name or DBA.
Start by registering a fictitious name that emphasizes the service or products you offer and include specific areas to target. Once you have your fictitious name registered, you can use your localized fictitious name in your ad copy. Use your fictitious name on print ads, billboards, bus stop benches, etc. In addition, you will be able to use your fictitious name in your seo marketing strategy as well. Drive fee search engine traffic to your site with the use of your fictitious name!

If you are a member of Spiegel & Utrera, P.A.’s General Counsel Club and have business related questions, call (800) 734-9900 or clubassist@amerilawyer.com for assistance. Remember, as a member of the  General Counsel Club, you receive unlimited legal, business, credit and tax advice all year long.

Spiegel & Utrera, P.A. is a corporate law firm with its main offices located in Miami, Florida with offices throughout the United States. As a law firm, we do more than just help you form your business entity. We stand ready to help with the maintenance of your legal business entity! We will assist you with Incorporation Service, Trademarks, Copyrights, Estate Planning, Legal Counsel, Wills,Trusts, Agreements & Leases, Corporate & Company

The Benefits Of Registering A Federal Trademark

The Benefits Of Registering A Federal Trademark published on

As an entrepreneur, you will spend days and weeks coming up with a name for your business or products. Because of the effort put into creating the mark,  protecting the brand of your company is a concern for the business owner. As a result there are benefits to registering a federal trademark!

A Federal Trademark is a word, name, symbol, phrase, or slogan used to mark and distinguish goods or services. The mark indicates their origin throughout the United States. The federal trademark prevents others from using your registered trademark and also protects you from others using a similar mark.

Registering a Federal Trademark.

The internet and social media advertising is exploding into a common marketing tool that every business today must implement into their business model. The use of a trademark is very important for the protection of your business.

 

Registering a federal trademark provides several advantages:

  1. Public notice to the world that you claim to be the owner of the trademark and/or logo.
  2. You will have exclusive use of the trademark and anyone else would have to seek permission and compensate you for the use of your trademark.
  3. You are able to bring an action in federal court if someone infringes on your trademark.
  4. The U.S. registration can serve as a basis to obtain registration in foreign countries.
  5. The ability to record the U.S. registration with the U.S. Customs and Border Protection Service to prevent importation of infringing foreign goods, and
  6. Finally, you will have the right to use the federal registration symbol, which is the R in the circle.

Do not delay!

Call us to register your trademark at (800) 603 – 3900 or visit our website

Order your trademark here.

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