Unique Ways To Get Everyone On Board With A Marketing Strategy

An excellent way to boost sales and outshine your competitors is a strong marketing strategy. However, the hard part is often not the strategy itself, but getting the right people to support it so it is actually implemented. For that reason, these tips are aimed at bringing others on board and convincing them the plan will work.

Make the Marketing Strategy a Game

First, create teams, and when you build them, deliberately pair people who do not normally work together. That mix sparks fresh thinking, and a little friendly competition keeps everyone engaged. From there, each team works through some variation of the following steps to create their strategy.

The 10-Step Framework

1. Pick one product to market. Decide on a single product so the team has a clear focus.
2. Research your audience. Document general audiences, buyer personas, pain points, and motivators.
3. Define the goal of the content. Leads, sales, exposure, list building, and so on.
4. Map the buying process. How and when does the target buy, and what are the engagement cycles at the top, middle, and bottom of the funnel?
5. Define the content niche. Narrow in on the specific space the content will own.
6. Write a content mission statement. One clear line on what the content is for and who it serves.
7. Build the content marketing plan. Base it on channel, persona, pain points, goal, content type, structure, tone, channel integration, and desired interaction.
8. Create a content calendar. Include at least 12 pieces. Specifically, for each one, note the topic, type, persona, pain point, goal, call to action, next and previous steps, and anything else relevant.
9. Plan how to market each piece. Options include social media, link building, video, and offline channels.
10. Set your KPIs. Define the key performance indicators and exactly how you will measure the goals.

Finally, once the steps are done, each team makes a presentation walking through their answers. As a result, presenting the work builds ownership, and the team that helped create the strategy is far more likely to champion it.

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This article is provided for general business information only and is not legal advice, and reading it does not create an attorney-client relationship. Contact Spiegel & Utrera, P.A. to discuss your business.