Once upon a time there lived a king who carried the burden of raising funds for his business. He sought the advice of investors, and urged his circle of subjects to contribute to his business. Yet, no one was eager to bestow such a gift. Then from the dark ages emerged the almighty internet, which allowed the king to reach across the vast kingdom and solicit funds from a plethora of subjects through crowdfunding.
Crowdfunding is a method of raising capital via social media and crowdfunding platforms. Crowdfunding platforms such as Kickstarter, Indiegogo, and RocketHub, allows you to create a fundraising campaign for your business and safely request donations from thousands of investors. This centralize method allows you to streamline your fundraising efforts in one location and eliminates the need to pursue each investor individually. But beware, the money you earn must be used to fund your campaign or you risk being dethroned and ruled by the Federal Trade Commission (“FTC”).
The FTC took legal action against the deceptive tactics of a project creator who raised money to produce a board game through a Kickstarter campaign. The project creator promised his investors great rewards upon completion of his board game, and raised more than $12,000.00 from hopeful investors. But instead of bestowing such gifts of gratitude as promised, the project creator spent most of the money on rent moving to Oregon, personal equipment, and licenses for different projects. In the end the project creator agreed to a settlement that prohibits him from deceptive representations related to any crowdfunding campaigns in the future and requires to honor any stated refund policy. While crowdfunding may be a great way to fund your empire, if you abuse such platforms, you may be the subject of a FTC beheading.
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