Entrepreneurs Fuel The Boom � Start-Ups are Booming
What�s the key to success? 

Yes, it�s for real. You�re not alone. If you�re a client of Spiegel & Utrera, P.A., you�re probably an entrepreneur. Did you know that about 1 in 8 citizens between the ages of 17 and 65 are trying to start a business? And of those, 90 percent did so because of an opportunity they discovered rather than being forced into self-employment because they could not find work. By far the strongest incentive to start your own business is opportunity. By the way, it�s also the strongest motivator for staying in and expanding your business. This is exciting information because it shows that entrepreneurs are all on the right track. 

Ok, you started your own business so what�s the key to success? First, research your customer�s needs in order to craft the best marketing message. Consider all the angles in delivering your marketing message. Are you selling based on price, cost savings, convenience, etc.? Next focus on niche markets before going to bigger ones. Redo your marketing message if necessary. Be open to change. Are there different uses for your product or service? With time and careful testing, you can get it right and succeed beyond your wildest dreams.