{"id":869,"date":"2016-12-13T17:23:57","date_gmt":"2016-12-13T17:23:57","guid":{"rendered":"http:\/\/amerilawyer-blog.local\/?p=869"},"modified":"2026-08-11T17:28:03","modified_gmt":"2026-08-11T21:28:03","slug":"separating-strategy-helps-your-business","status":"publish","type":"post","link":"https:\/\/www.amerilawyer.com\/blog\/business\/separating-strategy-can-greatly-help-your-business","title":{"rendered":"Separating Strategy Can Greatly Help Your Business"},"content":{"rendered":"\n<!-- ============================================\n     SEO META (paste into Yoast \/ RankMath, then delete this block)\n\n     TITLE TAG:\n     Why Separating Strategy From Planning Helps Your Business\n\n     META DESCRIPTION:\n     Strategy and planning are not the same thing. Learn why separating\n     your business strategy from budgets and calendars keeps your company\n     ready to adapt and grow.\n\n     FOCUS KEYPHRASE: business strategy\n     KEYPHRASE SYNONYMS: separating strategy, strategy and planning, business planning, strategic planning\n\n     SUGGESTED SLUG: separating-strategy-helps-your-business\n\n     CATEGORY: Business  |  SECONDARY: Entrepreneur\n\n     PAGE TITLE (WordPress title field):\n     Separating Strategy Can Greatly Help Your Business\n\n     FEATURED IMAGE ALT:\n     Business team separating strategy from planning on a whiteboard\n\n     NOTE: .al-btn is defined below. If your theme already loads it\n     globally, delete that one rule so the site version wins.\n     ============================================ -->\n\n<style>\n.al-btn {\n  display:inline-block;background:#1F479C;color:#fff !important;font-family:sans-serif;font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.66px;text-decoration:none;padding:14px 32px;border-radius:4px;transition:background 0.2s;\n}\n.al-btn:hover, .al-btn:visited, .al-btn:focus, .al-btn:active { background:#E94235;color:#fff !important;text-decoration:none; }\n\n.al-body {\n  color:#334155;font-size:15px;font-family:sans-serif;line-height:1.9;\n}\n.al-body a { color:#1F479C;font-weight:600;text-decoration:none; }\n.al-body a:hover { color:#E94235;text-decoration:underline; }\n\nh2.al-h2 {\n  color:#1F479C !important;font-size:26px !important;font-family:sans-serif;font-weight:700 !important;margin:60px 0 16px;line-height:1.35;\n}\n.al-h3 {\n  color:#000;font-size:22px;font-family:sans-serif;font-weight:700;margin:32px 0 12px;\n}\n\n.al-back-link {\n  display:inline-block;color:#1F479C;font-size:12px;font-family:sans-serif;text-decoration:none;text-transform:uppercase;letter-spacing:0.66px;margin-bottom:12px;\n}\n.al-back-link:hover { color:#E94235; }\n\n.al-intro-box {\n  background:#F5F7FF;border-left:4px solid #1F479C;padding:24px 28px;border-radius:0 6px 6px 0;margin-bottom:32px;\n}\n.al-intro-box p { color:#334155;font-size:15px;font-family:sans-serif;line-height:1.9;margin:0; }\n.al-intro-box a { color:#1F479C;font-weight:600;text-decoration:none; }\n.al-intro-box a:hover { color:#E94235;text-decoration:underline; }\n\n.al-quote {\n  border-left:4px solid #E94235;padding:16px 0 16px 28px;margin:32px 0;color:#334155;font-family:sans-serif;font-size:16px;line-height:1.8;font-style:italic;\n}\n.al-quote cite { display:block;margin-top:12px;color:#1F479C;font-size:13px;font-weight:700;font-style:normal;text-transform:uppercase;letter-spacing:0.5px; }\n\n.al-list {\n  color:#334155;font-size:15px;font-family:sans-serif;line-height:2;padding-left:20px;\n}\n.al-list li { margin-bottom:8px; }\n\n.al-services {\n  color:#334155;font-size:14px;font-family:sans-serif;line-height:1.9;\n}\n.al-services a { color:#1F479C;font-weight:600;text-decoration:none; }\n.al-services a:hover { color:#E94235;text-decoration:underline; }\n\n.al-disclaimer {\n  color:#64748B;font-size:13px;font-family:sans-serif;line-height:1.8;font-style:italic;border-top:1px solid #E2E8F0;padding-top:20px;margin-top:48px;\n}\n<\/style>\n\n<a name=\"backtotop\"><\/a>\n\n<p class=\"al-body\">Many companies fall into the habit of running without a distinct strategy for their business. That is a mistake. Strategy should not be boxed in by budgeting or planning. A plan is what you use to execute a strategy, so the two need to stay separate to do their jobs well.<\/p>\n\n<h2 class=\"al-h2\">Strategy Is Not the Same as a Plan<\/h2>\n<p class=\"al-body\">According to Forbes, a real strategy comes from making choices that answer a few fundamental questions about the business. In paraphrase, those questions come down to three things:<\/p>\n\n<ul class=\"al-list\">\n  <li>Which businesses should we be in, and how do we add value to them?<\/li>\n  <li>Who are our target customers, and what is our value proposition to them?<\/li>\n  <li>What capabilities make us best at adding and delivering that value?<\/li>\n<\/ul>\n\n<p class=\"al-body\">Those are strategy questions. Notice that none of them is answered by a budget line or a calendar date. A plan tells you what to do next week; a strategy tells you why you are in business at all.<\/p>\n\n<h2 class=\"al-h2\">Separate Strategy From the Calendar<\/h2>\n<p class=\"al-body\">Usually a company has many plans and very little strategy. One useful step is to separate strategy from plan formulation and from the calendar entirely. Strategy should not live or die by the fiscal quarter.<\/p>\n\n<p class=\"al-body\">A current strategy is essential, because opportunities and the environment your business operates in can always shift. For that reason, your strategy has to be flexible enough to change as the business environment changes. A strategy locked in a drawer is worth little; one you revisit and adjust is what keeps you competitive.<\/p>\n\n<div class=\"al-intro-box\">\n  <p>If you are a member of Spiegel &amp; Utrera, P.A.&#8217;s <a href=\"https:\/\/www.amerilawyer.com\/general_counsel.htm\">General Counsel Club<\/a> and have business-related questions, call <a href=\"tel:1-800-734-9900\">(800) 734-9900<\/a> or email clubassist@amerilawyer.com for assistance. As a General Counsel Club member, you receive unlimited legal, business, credit, and tax advice all year long.<\/p>\n<\/div>\n\n<p style=\"text-align:center;padding:20px 0 30px;\">\n  <a href=\"https:\/\/www.amerilawyer.com\/general_counsel.htm\" class=\"al-btn\">Join the General Counsel Club<\/a>\n<\/p>\n\n<h2 class=\"al-h2\">More Than Just Forming Your Business<\/h2>\n<p class=\"al-body\">Spiegel &amp; Utrera, P.A. is a corporate law firm with its main offices in Miami, Florida, and offices throughout the United States. As a law firm, we do more than help you form your business entity. We stand ready to help you maintain it, with services including:<\/p>\n\n<p class=\"al-services\">\n  <a href=\"https:\/\/www.amerilawyer.com\/form_a_corporation\/corporation.htm\">Incorporation Service<\/a> &nbsp;&bull;&nbsp;\n  <a href=\"https:\/\/www.amerilawyer.com\/trademark\/index.htm\">Trademarks<\/a> &nbsp;&bull;&nbsp;\n  <a href=\"https:\/\/www.amerilawyer.com\/trademark\/tm_copyright.htm\">Copyrights<\/a> &nbsp;&bull;&nbsp;\n  <a href=\"https:\/\/www.amerilawyer.com\/living_trust.htm\">Estate Planning<\/a> &nbsp;&bull;&nbsp;\n  <a href=\"https:\/\/www.amerilawyer.com\/general_counsel.htm\">Legal Counsel<\/a> &nbsp;&bull;&nbsp;\n  <a href=\"https:\/\/www.amerilawyer.com\/assetprotection\/index.htm\">Wills<\/a> &nbsp;&bull;&nbsp;\n  <a href=\"https:\/\/www.amerilawyer.com\/livingtrusts\/index.htm\">Trusts<\/a> &nbsp;&bull;&nbsp;\n  <a href=\"https:\/\/www.amerilawyer.com\/agreements\/\">Agreements &amp; Leases<\/a> &nbsp;&bull;&nbsp;\n  <a href=\"https:\/\/www.amerilawyer.com\/\">Corporate &amp; Company<\/a>\n<\/p>\n\n<p style=\"text-align:center;\"><a href=\"#backtotop\" class=\"al-back-link\">&#8593; Back to Top<\/a><\/p>\n\n<p class=\"al-disclaimer\">This article is for general information only and is not legal advice, and reading it does not create an attorney-client relationship. <a href=\"https:\/\/www.amerilawyer.com\/contact-us\">Contact us<\/a> to discuss your situation.<\/p>\n","protected":false},"excerpt":{"rendered":null,"protected":false},"author":1,"featured_media":25929,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_amerilawyer_reviewed_by":0,"_amerilawyer_reviewed_on":"","footnotes":""},"categories":[3,72],"tags":[],"class_list":["post-869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-entrepreneur"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Separating Strategy Can Greatly Help Your Business<\/title>\n<meta name=\"description\" content=\"Understand the difference between planning and strategy. Create a focused business strategy that drives success and adds value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.amerilawyer.com\/blog\/business\/separating-strategy-can-greatly-help-your-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Separating Strategy Can Greatly Help Your Business\" \/>\n<meta property=\"og:description\" content=\"Understand the difference between planning and strategy. Create a focused business strategy that drives success and adds value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.amerilawyer.com\/blog\/business\/separating-strategy-can-greatly-help-your-business\" \/>\n<meta property=\"og:site_name\" content=\"Amerilawyer - Incorporate, Trademark &amp; Asset Protection\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/amerilawyer\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-13T17:23:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-11T21:28:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.amerilawyer.com\/blog\/wp-content\/uploads\/2015\/04\/42-1024x679.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"679\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Spiegel &amp; Utrera, P.A.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AmeriLawyer\" \/>\n<meta name=\"twitter:site\" content=\"@AmeriLawyer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Spiegel &amp; Utrera, P.A.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Separating Strategy Can Greatly Help Your Business","description":"Understand the difference between planning and strategy. Create a focused business strategy that drives success and adds value.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.amerilawyer.com\/blog\/business\/separating-strategy-can-greatly-help-your-business","og_locale":"en_US","og_type":"article","og_title":"Separating Strategy Can Greatly Help Your Business","og_description":"Understand the difference between planning and strategy. Create a focused business strategy that drives success and adds value.","og_url":"https:\/\/www.amerilawyer.com\/blog\/business\/separating-strategy-can-greatly-help-your-business","og_site_name":"Amerilawyer - Incorporate, Trademark &amp; Asset Protection","article_publisher":"https:\/\/www.facebook.com\/amerilawyer\/","article_published_time":"2016-12-13T17:23:57+00:00","article_modified_time":"2026-08-11T21:28:03+00:00","og_image":[{"width":1024,"height":679,"url":"https:\/\/www.amerilawyer.com\/blog\/wp-content\/uploads\/2015\/04\/42-1024x679.png","type":"image\/png"}],"author":"Spiegel &amp; Utrera, P.A.","twitter_card":"summary_large_image","twitter_creator":"@AmeriLawyer","twitter_site":"@AmeriLawyer","twitter_misc":{"Written by":"Spiegel &amp; Utrera, P.A.","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.amerilawyer.com\/blog\/business\/separating-strategy-can-greatly-help-your-business#article","isPartOf":{"@id":"https:\/\/www.amerilawyer.com\/blog\/business\/separating-strategy-can-greatly-help-your-business"},"author":{"name":"Spiegel &amp; Utrera, P.A.","@id":"https:\/\/www.amerilawyer.com\/blog\/#\/schema\/person\/a883eb9a72fbe91300409853d0fa4dcb"},"headline":"Separating Strategy Can Greatly Help Your Business","datePublished":"2016-12-13T17:23:57+00:00","dateModified":"2026-08-11T21:28:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.amerilawyer.com\/blog\/business\/separating-strategy-can-greatly-help-your-business"},"wordCount":439,"publisher":{"@id":"https:\/\/www.amerilawyer.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.amerilawyer.com\/blog\/business\/separating-strategy-can-greatly-help-your-business#primaryimage"},"thumbnailUrl":"https:\/\/www.amerilawyer.com\/blog\/wp-content\/uploads\/2015\/04\/42-scaled.png","articleSection":["Business","Entrepreneur"],"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/www.amerilawyer.com\/blog\/business\/separating-strategy-can-greatly-help-your-business","url":"https:\/\/www.amerilawyer.com\/blog\/business\/separating-strategy-can-greatly-help-your-business","name":"Separating Strategy Can Greatly Help Your Business","isPartOf":{"@id":"https:\/\/www.amerilawyer.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.amerilawyer.com\/blog\/business\/separating-strategy-can-greatly-help-your-business#primaryimage"},"image":{"@id":"https:\/\/www.amerilawyer.com\/blog\/business\/separating-strategy-can-greatly-help-your-business#primaryimage"},"thumbnailUrl":"https:\/\/www.amerilawyer.com\/blog\/wp-content\/uploads\/2015\/04\/42-scaled.png","datePublished":"2016-12-13T17:23:57+00:00","dateModified":"2026-08-11T21:28:03+00:00","description":"Understand the difference between planning and strategy. Create a focused business strategy that drives success and adds value.","breadcrumb":{"@id":"https:\/\/www.amerilawyer.com\/blog\/business\/separating-strategy-can-greatly-help-your-business#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.amerilawyer.com\/blog\/business\/separating-strategy-can-greatly-help-your-business"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.amerilawyer.com\/blog\/business\/separating-strategy-can-greatly-help-your-business#primaryimage","url":"https:\/\/www.amerilawyer.com\/blog\/wp-content\/uploads\/2015\/04\/42-scaled.png","contentUrl":"https:\/\/www.amerilawyer.com\/blog\/wp-content\/uploads\/2015\/04\/42-scaled.png","width":2560,"height":1698},{"@type":"BreadcrumbList","@id":"https:\/\/www.amerilawyer.com\/blog\/business\/separating-strategy-can-greatly-help-your-business#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.amerilawyer.com\/blog"},{"@type":"ListItem","position":2,"name":"Business","item":"https:\/\/www.amerilawyer.com\/blog\/category\/business"},{"@type":"ListItem","position":3,"name":"Separating Strategy Can Greatly Help Your Business"}]},{"@type":"WebSite","@id":"https:\/\/www.amerilawyer.com\/blog\/#website","url":"https:\/\/www.amerilawyer.com\/blog\/","name":"Amerilawyer - Incorporate, Trademark & Asset Protection","description":"Incorporate, Trademark &amp; Asset Protection","publisher":{"@id":"https:\/\/www.amerilawyer.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.amerilawyer.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/www.amerilawyer.com\/blog\/#organization","name":"Spiegel & Utrera, P.A.","url":"https:\/\/www.amerilawyer.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.amerilawyer.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.amerilawyer.com\/blog\/wp-content\/uploads\/2026\/06\/amerilawyer_pantallas-05.jpg","contentUrl":"https:\/\/www.amerilawyer.com\/blog\/wp-content\/uploads\/2026\/06\/amerilawyer_pantallas-05.jpg","width":1372,"height":1258,"caption":"Spiegel & Utrera, P.A."},"image":{"@id":"https:\/\/www.amerilawyer.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/amerilawyer\/","https:\/\/x.com\/AmeriLawyer"]},{"@type":"Person","@id":"https:\/\/www.amerilawyer.com\/blog\/#\/schema\/person\/a883eb9a72fbe91300409853d0fa4dcb","name":"Spiegel &amp; Utrera, P.A.","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/39dba329607328862c31e9d6b80f063130f1c4008a61d9ab5d29c88ad0d54b9b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/39dba329607328862c31e9d6b80f063130f1c4008a61d9ab5d29c88ad0d54b9b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/39dba329607328862c31e9d6b80f063130f1c4008a61d9ab5d29c88ad0d54b9b?s=96&d=mm&r=g","caption":"Spiegel &amp; Utrera, P.A."},"sameAs":["http:\/\/amerilawyer.com\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.amerilawyer.com\/blog\/wp-json\/wp\/v2\/posts\/869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amerilawyer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amerilawyer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amerilawyer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amerilawyer.com\/blog\/wp-json\/wp\/v2\/comments?post=869"}],"version-history":[{"count":1,"href":"https:\/\/www.amerilawyer.com\/blog\/wp-json\/wp\/v2\/posts\/869\/revisions"}],"predecessor-version":[{"id":25944,"href":"https:\/\/www.amerilawyer.com\/blog\/wp-json\/wp\/v2\/posts\/869\/revisions\/25944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amerilawyer.com\/blog\/wp-json\/wp\/v2\/media\/25929"}],"wp:attachment":[{"href":"https:\/\/www.amerilawyer.com\/blog\/wp-json\/wp\/v2\/media?parent=869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amerilawyer.com\/blog\/wp-json\/wp\/v2\/categories?post=869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amerilawyer.com\/blog\/wp-json\/wp\/v2\/tags?post=869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}