{"id":324,"date":"2015-08-13T21:14:55","date_gmt":"2015-08-13T21:14:55","guid":{"rendered":"http:\/\/amerilawyer-blog.local\/?p=324"},"modified":"2026-08-11T13:59:44","modified_gmt":"2026-08-11T17:59:44","slug":"unique-ways-to-get-everyone-on-board-with-a-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.amerilawyer.com\/blog\/business\/unique-ways-to-get-everyone-on-board-with-a-marketing-strategy","title":{"rendered":"Unique Ways To Get Everyone On Board With A Marketing Strategy"},"content":{"rendered":"\n\n\n<style>\n.al-btn {\n  display:inline-block;background:#1F479C;color:#fff !important;font-family:sans-serif;font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.66px;text-decoration:none;padding:14px 32px;border-radius:4px;transition:background 0.2s;\n}\n.al-btn:hover, .al-btn:visited, .al-btn:focus, .al-btn:active { background:#E94235;color:#fff !important;text-decoration:none; }\n\n.al-body {\n  color:#334155;font-size:15px;font-family:sans-serif;line-height:1.9;\n}\n.al-body a { color:#1F479C;font-weight:600;text-decoration:none; }\n.al-body a:hover { color:#E94235;text-decoration:underline; }\n\nh2.al-h2 {\n  color:#1F479C !important;font-size:26px !important;font-family:sans-serif;font-weight:700 !important;margin:60px 0 16px;line-height:1.35;\n}\n.al-h3 {\n  color:#000;font-size:22px;font-family:sans-serif;font-weight:700;margin:32px 0 12px;\n}\n\n.al-back-link {\n  display:inline-block;color:#1F479C;font-size:12px;font-family:sans-serif;text-decoration:none;text-transform:uppercase;letter-spacing:0.66px;margin-bottom:12px;\n}\n.al-back-link:hover { color:#E94235; }\n\n.al-intro-box {\n  background:#F5F7FF;border-left:4px solid #1F479C;padding:24px 28px;border-radius:0 6px 6px 0;margin-bottom:32px;\n}\n.al-intro-box p { color:#334155;font-size:15px;font-family:sans-serif;line-height:1.9;margin:0; }\n.al-intro-box a { color:#1F479C;font-weight:600;text-decoration:none; }\n.al-intro-box a:hover { color:#E94235;text-decoration:underline; }\n\n.al-steps { counter-reset:step;list-style:none;padding:0;margin:24px 0; }\n.al-steps li {\n  position:relative;padding:0 0 20px 52px;font-family:sans-serif;font-size:15px;color:#334155;line-height:1.7;\n}\n.al-steps li::before {\n  counter-increment:step;content:counter(step);position:absolute;left:0;top:0;width:32px;height:32px;background:#1F479C;color:#fff;border-radius:50%;font-weight:700;font-size:15px;display:flex;align-items:center;justify-content:center;\n}\n.al-steps li strong { color:#000; }\n.al-steps li a { color:#1F479C;font-weight:600;text-decoration:none; }\n.al-steps li a:hover { color:#E94235;text-decoration:underline; }\n\n.al-disclaimer {\n  color:#64748B;font-size:13px;font-family:sans-serif;line-height:1.8;font-style:italic;border-top:1px solid #E2E8F0;padding-top:20px;margin-top:48px;\n}\n<\/style>\n\n<a name=\"backtotop\"><\/a>\n\n<p class=\"al-body\">An excellent way to boost sales and outshine your competitors is a strong marketing strategy. However, the hard part is often not the strategy itself, but getting the right people to support it so it is actually implemented. For that reason, these tips are aimed at bringing others on board and convincing them the plan will work.<\/p>\n\n<h2 class=\"al-h2\">Make the Marketing Strategy a Game<\/h2>\n<p class=\"al-body\">First, create teams, and when you build them, deliberately pair people who do not normally work together. That mix sparks fresh thinking, and a little friendly competition keeps everyone engaged. From there, each team works through some variation of the following steps to create their strategy.<\/p>\n\n<h2 class=\"al-h2\">The 10-Step Framework<\/h2>\n<ol class=\"al-steps\">\n  <li><strong>Pick one product to market.<\/strong> Decide on a single <a href=\"https:\/\/www.amerilawyer.com\/trademark\">product<\/a> so the team has a clear focus.<\/li>\n  <li><strong>Research your audience.<\/strong> Document general audiences, buyer personas, pain points, and motivators.<\/li>\n  <li><strong>Define the goal of the content.<\/strong> Leads, sales, exposure, list building, and so on.<\/li>\n  <li><strong>Map the buying process.<\/strong> How and when does the target buy, and what are the engagement cycles at the top, middle, and bottom of the funnel?<\/li>\n  <li><strong>Define the content niche.<\/strong> Narrow in on the specific space the content will own.<\/li>\n  <li><strong>Write a content mission statement.<\/strong> One clear line on what the content is for and who it serves.<\/li>\n  <li><strong>Build the content marketing plan.<\/strong> Base it on channel, persona, pain points, goal, content type, structure, tone, channel integration, and desired interaction.<\/li>\n  <li><strong>Create a content calendar.<\/strong> Include at least 12 pieces. Specifically, for each one, note the topic, type, persona, pain point, goal, call to action, next and previous steps, and anything else relevant.<\/li>\n  <li><strong>Plan how to market each piece.<\/strong> Options include <a href=\"https:\/\/www.facebook.com\/AmeriLawyer\" target=\"_blank\" rel=\"noopener\">social media<\/a>, link building, video, and offline channels.<\/li>\n  <li><strong>Set your KPIs.<\/strong> Define the key performance indicators and exactly how you will measure the goals.<\/li>\n<\/ol>\n\n<p class=\"al-body\">Finally, once the steps are done, each team makes a presentation walking through their answers. As a result, presenting the work builds ownership, and the team that helped create the strategy is far more likely to champion it.<\/p>\n\n<div class=\"al-intro-box\">\n  <p>Need more ideas for running your business? <a href=\"https:\/\/www.amerilawyer.com\/\">Visit our website<\/a> or call Spiegel &amp; Utrera, P.A. at <a href=\"tel:1-800-603-3900\">(800) 603-3900<\/a> for more business tips from our attorneys.<\/p>\n<\/div>\n\n<p style=\"text-align:center;padding:20px 0 30px;\">\n  <a href=\"https:\/\/www.amerilawyer.com\/\" class=\"al-btn\">Get More Business Tips<\/a>\n<\/p>\n\n<p style=\"text-align:center;\"><a href=\"#backtotop\" class=\"al-back-link\">&#8593; Back to Top<\/a><\/p>\n\n<p class=\"al-disclaimer\">This article is provided for general business information only and is not legal advice, and reading it does not create an attorney-client relationship. Contact Spiegel &amp; Utrera, P.A. to discuss your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An excellent way to boost sales and outshine your competitors is a strong marketing strategy. However, the hard part is often not the strategy itself, but getting the right people [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25917,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_amerilawyer_reviewed_by":0,"_amerilawyer_reviewed_on":"","footnotes":""},"categories":[3,72,6],"tags":[],"class_list":["post-324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-entrepreneur","category-legal-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unique Ways To Get Everyone On Board With A Marketing Strategy<\/title>\n<meta name=\"description\" content=\"Transform your sales with an effective marketing strategy. Discover tips for engaging teams and creating impactful plans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.amerilawyer.com\/blog\/business\/unique-ways-to-get-everyone-on-board-with-a-marketing-strategy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unique Ways To Get Everyone On Board With A Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"Transform your sales with an effective marketing strategy. Discover tips for engaging teams and creating impactful plans.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.amerilawyer.com\/blog\/business\/unique-ways-to-get-everyone-on-board-with-a-marketing-strategy\" \/>\n<meta property=\"og:site_name\" content=\"Amerilawyer - Incorporate, Trademark &amp; Asset Protection\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/amerilawyer\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-13T21:14:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-11T17:59:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.amerilawyer.com\/blog\/wp-content\/uploads\/2015\/04\/46-1024x679.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"679\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Spiegel &amp; Utrera, P.A.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AmeriLawyer\" \/>\n<meta name=\"twitter:site\" content=\"@AmeriLawyer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Spiegel &amp; Utrera, P.A.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Unique Ways To Get Everyone On Board With A Marketing Strategy","description":"Transform your sales with an effective marketing strategy. 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