Harassment is a form of employment discrimination that violates Title VII of the Civil Rights Act of 1964, the Age Discrimination in Employment Act of 1967, and the Americans with Disabilities Act of 1990. A determination of whether harassment is severe or pervasive enough to be illegal is made on a case-by-case basis by the Equal Employment Opportunity Commission.

The employer is automatically liable for harassment by a supervisor that results in a negative employment action such as termination, failure to promote or hire, and loss of wages. If the supervisor’s harassment results in a hostile work environment, the employer can avoid liability only if it can prove that it reasonably tried to prevent and promptly correct the harassing behavior, and the employee unreasonably failed to take advantage of any preventive or corrective opportunities provided by the employer.

To learn more about Sexual Discrimination & Harassment Company Policy, click Here or call us at (800) 603 – 3900 to speak to one of our attorneys.

An excellent way to boost sales for your company and outshine your competitors is through a marketing strategy. Getting the necessary people to support the strategy so that it is properly implemented can be difficult.

These tips are aimed at helping to convince others that the marketing strategy would work.

Make the Marketing Strategy a Game. Create teams, and when creating these teams try to put people together who don’t normally work with each other. From there the teams would use some variation of the following steps to create strategies:
Step 1: Decide on a single product to market.
Step 2: Research and document general audiences, buyer personas, pain points, motivators, etc.
Step 3: Define goals of the content – leads, sales, exposure, list building, etc.
Step 4: Detail the buying process (how/when does the target buy) and engagement cycles (top, middle, or bottom of funnel).
Step 5: Define the content niche.
Step 6: Develop a content mission statement.
Step 7: Create a comprehensive content marketing plan based on channel, persona, pain points, goal, content type, structure, tone, channel integration, and desired interaction.
Step 8: Build a content calendar to include at least 12 pieces of content. For each one, identify topic, type, persona, pain point, goal, call to action, next/previous steps, and anything else you deem appropriate.
Step 9: Develop a strategy to market each piece of content. Options could include social media, link building, video, offline, etc.
Step 10: Define key performance indicators and how goals will be measured.

The teams would then make a presentation to answer the steps listed above.

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